AI Insights · Timothy · July 2021
Top 5 Educational Games on Android in Africa - Q2 2021
Discover the performance trends of the top 5 educational games on Android in Africa during the second quarter of 2021, based on Sensor Tower data.
The second quarter of 2021 saw interesting trends for the top 5 educational games on Android in Africa. Based on data from Sensor Tower, here’s a detailed look at their performance in terms of downloads, revenue, and active users.
Masha and the Bear Educational by DTC Lab showed a consistent increase in weekly downloads, starting from approximately 44.7K at the end of March and reaching a peak of around 66.2K in the last week of June. Weekly active users followed a similar trend, growing steadily from 366.9K to 412.9K over the quarter. Revenue also saw a notable spike, particularly in the final week of June, where it peaked at $12.
Baby Games World: Play & Learn, published by MJ+, experienced a steady performance in terms of downloads, maintaining figures around the mid-30K range and peaking at 41.6K in the third week of June. Active users remained relatively stable, fluctuating slightly but ending the quarter at about 270.7K.
Babyphone & tablet: baby games by GoKids! publishing saw moderate weekly downloads, ranging from 6K to 16.3K, with a peak in early May. The app's active user base showed gradual growth, ending the quarter with around 28.7K active users.
Bebi: Baby Games for 2-4y kids, from Bebi Family, showed a decline in weekly downloads, starting at approximately 14.5K and dropping to around 10.4K by the end of June. Weekly active users also saw a decrease, falling from 119.9K to 106.9K. Revenue remained relatively stable, with a few fluctuations, peaking at $31 in mid-May.
Baby Games: Piano & Baby Phone by RV AppStudios had a varied download trend, starting at 19.5K and dropping as low as 3.9K in mid-June before recovering slightly to 6.7K by the end of the quarter. Active users followed a similar pattern, decreasing from 30.8K to 18.7K.
These insights highlight the dynamic nature of the educational games market in Africa. For more detailed analytics and insights, visit Sensor Tower.